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Shopify Conversion Rate Optimization featured

The Ultimate Ecommerce Conversion Rate Optimization Guide to Increase Your Shopify Sales

Joshua Uebergang
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You want more visitors to buy from your Shopify store, but don’t know where to begin. There is a lot of theory, case studies, and bad advice out there about what you can do to increase your ecommerce conversion rate.

Your store’s ability to efficiently turn a visitor into a sale is the difference between a wildly successful store and one that bleeds profit on advertising because enough people don’t buy enough.

I wrote the guide to Shopify Conversion Rate Optimization so you have everything in one place to turn more visitors into customers. The mega guide shows you step-by-step how to increase the profit of your store by getting more people to buy, increasing your average order value, and improving the lifetime value of customers. These are devastatingly the best growth hacks to double or triple your profits from existing traffic.

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Google Analytics in Shopify

The Finest Google Analytics Setup in Shopify for Splendid Data

Joshua Uebergang
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Get everything to configure the ultimate Google Analytics 4 setup for Shopify in this splendid tutorial. The guide was first published in 2015 for Universal Analytics. Since then I’ve kept it up-to-date when I discover a feature that helps merchants better use the analytics platform.

Nearly all guides published about Google Analytics for Shopify in some way have copied code or concepts from this tutorial. Owners of development agencies tell me they link to this guide as their standard operation procedure to set up Google Analytics for 8-figure brands. Digital Marketing Evangelist for Google and author of Web Analytics 2.0 Avinash Kaushik called the first edition the “great, detailed, guide on how to set up and get value [in Shopify]”.

A lot of Shopify stores have bad data and no idea how to use their analytics program. Once you complete the guide, you will change how you market your store as you make intelligent use of analytics to grow your store. Here’s our client checklist for the perfect Google Analytics setup with Shopify.

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Shopify Meta Descriptions and Titles for Perfect SEO Tags

Joshua Uebergang
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If you have poor Shopify meta descriptions and titles, like most stores, you may see organic search visitors increase 30% by following this tutorial. I see good SEO tags regularly increase traffic almost overnight with our Shopify SEO clients.

This guide teaches you how to write for Google and people so you get better rankings and click-through rates. You’ll learn how to research keywords with customers in mind, edit the theme file in Shopify for SEO, and write titles and meta descriptions that open the floodgates from organic search.

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Google Ads Conversion Tracking in Shopify

How to Set Up Google Ads Conversion Tracking in Shopify

Joshua Uebergang
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After completing over one hundred audits of Google Ads accounts for Shopify businesses, I am dumbfounded at the number of accounts that don’t have accurate conversion tracking set up. Agencies and store owners will spend tens of thousands each month with no idea what, if any part of the campaigns, generate sales.

One mistake is upsells in Shopify’s post-purchase page are rarely tracked. Another mistake we see every month in Shopify is the failure to consider multiple currencies due to Shopify Markets or the multi-currency feature. The features let users shop in their local currency. A 20,000 South Korean won purchase equal to US$17 ends up looking mighty fine when Google receives it as US$20,000 order.

You have to know what searches, ads, products, and audiences succeed or fail at bringing in your ROAS goal. That requires accurate tracking. This tutorial covers how to create the most perfect Google Ads conversion code you can with the latest features of cart data (basket data), enhanced conversions, and new customer acquisition reporting. These three features result in more purchase and customer data. You’ll get the exact solution that we use on client stores to help Shopify stores grow through Google Ads.

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23 Online Marketing Tools You Need to Use

23 Online Marketing Tools You Need to Use

Joshua Uebergang
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These 23 online marketing tools make your life easier, boost engagement, increase customer research, and grow your website. The team at Digital Darts use every tool recommended here. Best of all, they are free. Most have paid options but you can do great things with free versions.

Why do tools matter? Your skills to market a business is the greatest factor you can control to keep it alive. The right tools aid your skills, making you more efficient and effective.

Digital marketing tools allow you to create effective marketing campaigns, execute, test them and measure their success. From coming up with content, sourcing influencers, improving SEO, communicating, and doing deep work, use these marketing tools to grow your business.

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Common SEO Mistakes

Dummies Guide to Common SEO Mistakes

Joshua Uebergang
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Your business may not be ranking in the top positions of search results because of common SEO mistakes. SEO is probably the hardest channel to master because it has migrated from a silo activity palmed off to a nerd that gets fed Coke in a dark room, to a profession that involves teams across development, design, content, and management that must work together.

I see small businesses make the most mistakes given their team-size limits what they can do, yet large businesses still screw up the fundamentals which you can avoid. Google itself can’t even do SEO right all the time. Gary Illyes from Google describes how staff messed up hreflang tags, which set the language and region of a webpage, in Google’s own help center. “Someone was trying to target Los Angeles and thought using ‘LA’ as a country code would be great. It actually means ‘Laos’.”

Everyone makes mistakes—what matters is if you learn from them. Go through the following list of common SEO mistakes like a checklist to see how you can get more organic traffic to your website.

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How to Give Google Analytics Access

How to Give Google Analytics Access

Joshua Uebergang
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Google Analytics is our recommended analytics tool to grow your Shopify store because you can capture almost any data you want and then customize the data in reporting to help analysis.

This 1-minute guide shows you how to give Google Analytics access so the Digital Darts team can spot growth opportunities by seeing analytics setup issues, what marketing is working, and what is failing to work.

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Questions to Ask Your SEO Company

7 Questions to Ask Your SEO Company

Joshua Uebergang
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You’re looking for an expert SEO company in a pit of hundreds self-professed experts. How do you pick the right company to get more traffic and sales so you don’t waste money on something you know little about?

Everyone claims to be good at SEO when all they do is read some blogs, change title tags, and sprinkle a few keywords into content. Dig deeper with the right questions and you discover how much air is in the head of most agencies.

I’ve delivered good SEO results to companies for over 10 years and am tired of hearing stories from prospects ripped off by bad SEO companies who decreased their client’s visitors. Spend a few minutes asking the following 7 questions to reap the rewards of doing SEO right.

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